Cosmetics used by Hailey Bieber A clothing business with the same name as Rhode sued him for trademark infringement.


Credit: Rhode

Due to the name of her recently launched skincare line, Rhode, Hailey Bieber has run into some trouble. A clothing brand that has brought legal action against Hailey Bieber is dragging the model into court. Here is all the information you require.

For Rhode Island, Hailey Bieber found herself in legal trouble. A clothing company with the same name as Hailey Bieber’s company, which bears her middle name, filed a lawsuit against her for trademark infringement.

In the US, the case was brought. Tuesday in Manhattan’s Southern District of New York district court. Purna Khatau and Phoebe Vickers, the co-founders of NYC, have stated that they want Hailey Bieber to cease using the company name.

They also asserted that Rhode NYC’s emblem and Hailey Bieber’s are identical.

In addition, they noted that Bieber had previously attempted but failed to purchase their brand name. They said that even though the model was aware of them, she nevertheless decided to launch her skincare brand on June 15, 2022.

The co-founders of Rhode NYC say that Hailey Bieber wanted to buy the business name a few years ago.


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On June 21, Rhode NYC sent a formal statement to their Instagram account.

The co-founders of the business said that they were “forced” to sue Hailey Bieber in order to protect their brand.

Additionally, they acknowledged Hailey Bieber’s four-year-old bid to purchase their company name. The owners turned against her plea, nevertheless.

Hailey was free to select any brand for her skin-care line, according to Khatau and Vickers. We just have the company we developed under the name “RHODE.”

Additionally, the letter claimed that everyone connected to the company—including its staff, clients, partners, and customers—was being negatively impacted by Hailey Bieber’s skincare line. They have already begun to have issues online, according to TMZ. When tagging Hailey Bieber’s brand on social media, consumers accidentally say their name, confusing the public.

“[Bieber] did this despite knowledge of Rhode and its previous rights,” said Lisa T. Simpson, the legal attorney for Rhode NYC.

She said, “You can’t just use your name because you want to produce this type of brand misunderstanding.”

They claimed that because of the model’s prominence, her business threatened to eclipse their clothesline. Apparently established in 2013, Rhode NYC Additionally, several famous people have already been photographed in their clothes.